Home › Resources › How a major cosmetic market leader gained a competitive edge in the industry by expanding their new supplier network for recycled PCR raw materials?
The client is one of the leading companies in the world of cosmetics market, providing stylish and affordable beauty products under its well-known brands.
They were facing bottlenecks in identification, connecting, and collaborating with new suppliers who can fulfill their demand for 100% recycled PCR (Post-Consumer Recycled) raw materials, such as rPP (recycled Polypropylene), rPET (recycled Polyethylene terephthalate), and rPS (recycled Polystyrene) for their packaging needs.
Primary Objective
The scouting exercise aimed to evaluate new suppliers across Europe and the APAC regions to provide quality recycled PCR materials that possess both food-grade and cosmetic-grade certifications. This initiative is designed to fulfill the current and future demand for raw materials used in packaging solutions for clients’ products.
Research Approaches & Outcomes Obtained
In-Depth Desk Research:
Researchwire conducted extensive desk research to analyze more than 250 suppliers across Europe and APAC who are providing recycled PCR raw materials via existing market studies, industry reports, regulatory guidelines, and industry insights to identify:
Key suppliers who are manufacturing 100% recycled PCR raw materials and their product portfolio
Compatibility of these recycled PCR raw materials in injection molding and injection blow molding.
Presence of Production Facility across Europe and/or APAC regions
Food Grade and Cosmetic Grade certifications.
Research Validation:
Our team developed and implemented a vendor selection process by performing primary research to validate:
Suppliers with headquarters and their own production facility in Europe and/or APAC regions
Their products should be 100% recycled PCR (rPP, rPET, and rPS suppliers
Compatibility of their raw materials in injection molding and injection blow molding.
Other key establishment details such as Revenue, Chemical and Physical Properties of their raw materials, Cost, Current Production Capacity, Major Clients and more
Data Analysis and Recommendations:
Researchwire provided the client with necessary product brochures, certification proof and quotations received from the suppliers.
With the help of a competitive benchmarking and shortlisting matrix, our team provided a list of 15 potential suppliers across Europe and APAC regions who can supply and fulfill the demand of 100% PCR raw materials for generating in house packing solutions for their multiple products.
Result
With Researchwire’s through efforts in shortlisting ideal suppliers for 100% recycled PCR raw materials, the client was able to create a more robust supply chain in meeting demand for their packaging solutions.
This not only lowered procurement costs but also enhanced their overall cost structure, allowing for better budgeting and financial planning.
Rohit Kumar is responsible for Researchwire European & North American business. He is an HEC, Paris 2008 MBA and Indian Institute of Technology (IIT) Kharagpur 2002 engineering graduate with close to 17 years of experience in business innovation and strategy, business development and client relationship roles. He is working with ResearchWire since 2016 and as a partner, is responsible for the growth of ResearchWire in Europe and North America.
Prior to ResearchWire, Rohit was handling sales strategy and pricing for Syniverse Technologies, a telecom services provider, where he was instrumental for growth in EMEA and India through product innovations, creative pricing and discounting models and executing strategic sales plans.
Rohit is based out of Luxembourg and has been living in Europe for last 12 years. He understands European & North American customers and their needs and ensures that our customers always have a local person to reach out whenever needed.
As a Founder and Managing Director, Bikram plays a key role in the day to day operations and formulating strategies for smooth execution of research assignments. Bikram is also responsible for client acquisition and client engagements in Asia pacific region. Bikram helps global technology companies monetize their IP assets through automated tools and helps them generate more value out of their IP. He has the expertise of assisting clients on a wide range of technologies such as Semiconductors (circuits and processes), Wireless Technologies, Memory Devices, Cloud Computing, and Consumer Electronics.
Bikram has been advising several Global 500 clients in effective patent portfolio optimization and competitive benchmarking analysis to help them understand their position in the industry. Bikram has extensive experience in assisting clients on high stake US, Japanese and Chinese patent litigation cases. Recently, Bikram has been actively involved in advising clients on new product development strategies and technology Landscape studies.
Pravin Shukla
Director Marketing & Business Development
As Director Marketing & Business Development, Pravin is responsible for the Go to Market Strategy,Business Development and Client Satisfaction. Pravin received his B. Tech. Degree with Honours in Electrical Engineering from Indian Institute of Technology, Varanasi. Pravin has more than 13 years of extensive industry experience, with the largest automobile company of India Tata Motors Limited,across all the functions of value chain viz. market research, product design, NPI, production management, quality assurance, marketing, business development, and customer service. Pravin has spent majority of his working years on clients side viz. business development, marketing, customer satisfaction & customer service and hence has developed acute understanding of what it takes to satisfy customers. Pravin’s motto is Customer service is not a department, its an attitude. An acute observer of finest details, Pravin makes customer delight an everyday reality.
Praveen Singh
Founder and Director-Operations
Founder and Director-Operations. Praveen is a patent research professional having extensive experience in Prior art search (over 3500 patent searches) & Patent portfolio management. He has himself provided litigation support in multi-patent lawsuits by providing non-infringement arguments, claim construction and Invalidity contentions and has experience of analyzing portfolio of telecom major having more than 8000 patents worldwide. He has a cumulative experience of 7.5 years as Head- Operations at leading patent research company having team size of 40-50 people