How a Top Frozen Food Company, tapped into Non-Consuming Demographics with their New Product Line in US Market?
15 Mar, 2024
4 min
Client Overview & Key Challenges
- In the current dynamic consumer environment, our client acknowledged the importance of comprehending consumption patterns in frozen foods and snacks.
- The client recognized difficulties in assessing the target parameters of choice to know why specific demographics abstain from frozen foods and snacks in the United States.
Primary Objective for Collaboration with Researchwire
Partnering with Researchwire, the goal of the research was to identify both consumers and non-consumers for frozen food and snacks products, pinpointing key factors influencing the consumer purchasing decisions and devising strategies to penetrate the market in non-consuming segment of population.
Research Approaches and Outcomes Obtained
1. In-Depth Desk Research
Researchwire conducted extensive desk research to analyze via existing market studies, industry reports, and demographic data related to frozen foods and snacks to identify:
- Various trends for Frozen Food and Snacks consumption and buying habits among US population.
- Major players in manufacturing and sale of frozen foods and snacks
- Major Frozen items consumed by US population.
2. Research Validation
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- Our team developed and administered targeted questionnaires to a diverse sample, encompassing both consumers and non-consumers of frozen foods and snacks.
- Cross validation was done to verify hypothesis exercise conducted in secondary research.
- Quality insights generated for both sections of the population.
3. Data Analysis and Recommendations
- Researchwire recommended different ways which can help the client in enticing the non-consuming section to consume frozen food and snacks.
- Our team also offered “Better for You Alternatives” tailored ingredients which can lead to adoption of healthier frozen food and snacks to penetrate in non-consuming population.
Client’s outlook on the obtained Results
- The outcomes and recommendations from the deep-dive research aided the client to launch a new product line featuring “Better for You Alternatives” incorporating healthier ingredients into their frozen food and snack offerings.
- The client expanded their customer base, particularly in the non-consumer mass segment, leading to greater market traction and capturing the attention of previously untapped demographics.
